Client: Self-Directed Passion Project
Roles: Art Direction, Brand and Visual Identity, Social Media, Graphic Design
Web: McEwenMedia.ca
This project involved creating a confident, contemporary brand identity for McEwen Media, including logo design, visual system, and social media assets. Clean typography, a refined color palette, and subtle graphic elements were used to convey clarity and professionalism. The visual identity supports Tara McEwen’s expertise in media training, balancing authority with warmth. Social templates and content guidelines ensure the brand stays consistent across every platform.
The visual identity underscores Tara McEwen’s expertise in helping clients strengthen their messaging, presence, and on-camera confidence.
