Client: Self-Directed
Roles: Art Direction, Illustration, Packaging & Graphic Design, Hand-Lettering
The art direction for this fast-moving consumer goods packaging project melds a bold and playful visual identity for a contemporary, fictional beer brand, Circe. From concept to final design, the work balances strong shelf presence with personality, using expressive typography, vibrant colour and custom illustration. The result is packaging that stands out in the crowded FMCG space while staying true to the brand’s craft roots.
